This advert is open for application by external applicants.

Equity Statement :Preference will be given to suitably qualified Applicants who are members of the
designated groups in line with the Employment Equity Plan and Targets of the Organisation/Operating
Division.

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of the Transnet Internet. Please take care in completing all required details on the profile, and then apply for the position.

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The closing date is on 08.07.2022. It is the responsibility of the applicant to ensure that HR has received the application
before the closing date of the advertisement.

Note: if you have not been contacted within 30 days of the closing date of this advertisement please consider your
application as unsuccessful.

Any questions regarding the application or recruitment process should be sent in writing to
TSHWARELO.RAMMUTLA@TRANSNET.NET.

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Operating Division : Transnet Property

Position Title : Regional Marketing Manager

Employee Group : Permanent

Department : Sales & Market

Location : Port Elizabeth

Reporting To : Regional Head: Property Management

Grade Level : E

Reference Number : 80000430

Position Purpose:

Provide overall leadership as it relates to all activities and business-related initiatives for the Marketing Portfolio within the

region and ensuring that the necessary marketing principles are implemented and aligned with the national imperative of the

portfolio.

Provides a broad range of communications and marketing support to the region and responsible for strategic direction and

execution of all internal and external communications and all necessary marketing initiatives including not limited to:

Responsible for marketing all Real Estate Assets in the Region.

Conducting relevant research to inform Regional Leasing Strategies

Responsible for driving all non-GLA revenue for the Region

Responsible for events and promotions of the portfolio Establishing and maintaining relevant contact with key regional

stakeholders

Position outputs:

Assist in identifying and developing Customer Relationship Management plans.

Draft advertising materials promoting the Regional Portfolio

Develop brand guidelines, and any other material necessary to undertake the execution of the role aligned to Group Brand

Guidelines and ensure consistent adherence to guidelines for all marketing materials and activities.

Maintains branding and visual identity guidelines in line with group CI

Conduct appropriate market research on competitive services and firms.

Create and update collateral, presentations, brochures, product sheets, fact sheets, case studies, white papers, web content,

newsletters, signage and ads

Creates various marketing materials to be used across various media platforms, developing creative concepts for

consideration.

Constantly explore, recommend, use and optimize communication methods, vehicles and technologies to engage with

various audience

Plan, organize, execute and manage events including staff events, sponsorships and CSI etc.

Developing the marketing strategy for any retail real estate assets

Creating retail marketing budgets, ensuring accuracy of captured data and sound marketing principles are adhere to

Assist with budget variations and budget reporting

Deliver on departments objectives

Responsible for creating and delivering sales strategies for the Retail Portfolio and driving non-GLA revenue. Develop future

growth, and provide vision, direction and leadership for non-GLA revenue.

To develop alternative income strategies, tactics, sales plans and profit targets

To identify new or potential revenue streams in existing and new portfolios

To increase market share in alternative income across the portfolio

To maximize alternative income opportunities in new business development

To analyses sales statistics to determine business growth potential

To manage market research to retain competitive market insights

Strategic planning and formulation of Retail Portfolio Marketing and Communication Strategy to be executed within scope,

budget, and stipulated timelines.

Efficient supply chain management and relationship building with marketing services providers.

Oversee all Non-GLA activities and align regional approach with TP national non-GLA strategy.

Compilation and management of all real estate asset portfolio marketing budgets.

Oversee the execution of Market Research on various properties when and where required.Support Property Management in

community stakeholder relationship management.

Assist TP regionally and nationally in the formulation of policies and terms of reference documents relating to rural and urban

stakeholder relationship management.

Manage and maintain solid relationships with Clients, through strategic relationship management activities.

Manage tenant interaction strategy.Oversee proposal compilation for “new marketing opportunities “(development
marketing).

Oversee and manage appointed marketing agencies on retail sites, through performance management processes.

Compilation of monthly and bi-monthly portfolio marketing PropCO reports.

To keep abreast of developments within the non-GLA industry and secure effective strategic networks for market intelligence,

informed decision making as well as competitive advantage.

Represent Transnet Properties at industry events.

Qualifications & Experience:

3-year degree/diploma in Marketing, Advertising, Communication, or related fields (NQF 7).
5-years’ experience in various forms of Marketing and Communications, at least 2 of which should be in management
position.
Experience in Real Estate Industry and related certificates and qualification would be advantageous. A proven and
demonstrable network in the Real Estate Industry is essential.
Experience managing non-GLA function on a diverse property portfolio (essential)

Competencies:

Contract Management
Negotiating
Networking
Presentation
Assertive and driven
Strong Interpersonal and Leadership
Ability to operate independently
Communication
Hands-on management approach
Ability to operate in a matrix structure
People Management
Computer (Property Management Systems)